Incredible Tips to Make Your Beauty Salon a Huge Success!

During the good old days of mastering makeup artistry skills, everyone aspires to own a successful beauty salon over the course of life. With technology boosting at its pace, making your business a huge success demands a hefty online presence over the internet and webspace. Alternatively, setting up an excellent makeup artist studio is not a child game anymore. To acquire potential clients for your business a freelance makeup artist needs to acquire quality traits and techniques for his/her business.

Freelancing as a full-time career has given employment to millions of professionals and contributing much to the economy. To rise as an experienced makeup artist, a makeup artist needs to be excellent with the art of highlighting cheekbones, applying prosthetics, and perfecting the Smokey eye. With thousands of professionals diving into the business every month, setting up a successful makeup artist studio has become a herculean task.

To help you out rise as a successful makeup artist, here we list out top efficient ways on how to start a cosmetic business and turn it into a huge success.

PRO-TIPS TO CONSIDER BEFORE STARTING A SUCCESSFUL BEAUTY SALON:

1. Create a Business Plan:

Before making a move to find a space for your beauty salon, draft a detail-oriented business plan for your venture. Starting with planning funds, marketing strategy, operational strategy, estimating financial projections considering all operational costs, etc, all must be planned in advance to avoid failures and losses.

2. Setting up a Makeup Studio:

 At times, freelance makeup artists and businesses find it difficult to find appropriate funds to invest in a makeup studio. We recommend to utilize space in your home and find quality chairs, tables, mirror, and a sink to set up your studio for a quick start.

3. Designing a Functional Space:

Customers today have a thousand choices available when looking for a quality makeup artist studio. You have to be very creative by infusing fun and quality theme into your studio. Always invest in quality equipment, décor, apparatus, furniture for your business. Hire, excellent interior designers, stylists for your beauty salon considering it a one-time investment.

4. Fixing Artificial Lights:

While setting up your freelance makeup studio always take care of utilizing artificial lights. Using a vanity mirror with high intense beam bulbs can help you blend makeup successfully and can create an excellent experience for your customers.

5. Investing in Quality Kit:

Always invest in getting a quality kit for your beauty salon. Customers are very particular about makeup hygiene and while choosing your makeup kit always build a perfect mixture of quality, multifunction and sanitation.

Also, keep your target audience in mind and invest accordingly. Remember, doing an editorial makeup artistry job require more variety of products than doing a pre-wedding makeup artistry job.

6. Makeup Essentials:

Though every makeup artist has its own sort of audience accordingly to which he or she build makeup artist kit. But we recommend professionals to form these basic tools a part pf your makeup kit.

· Amazing set of brushes- to deliver the best-desired makeup look to your clients.

· Primers, Foundations, Concealers, and Contours - to cover any imperfections and improvise the blemishing look.

· Eyebrow tools- including brushes, creams, pomades, pencils, etc- to shape the best-looking eyebrows perfect with every look.

· Lashes & Palettes- including eyelash curlers, eyelash glue, fake lashes, eyelash kits – to deliver the best makeup experiences.

· Blending Sponges- always invest in quality sponges to conceal blemishes and easy application of tinted moisturizer, BB or CC cream, foundation, and even cream blush.

· Setting Sprays- to prevent your makeup from smudging, creasing or fading quickly.

· Cleaning Products- to thoroughly disinfect your tools without ruining the products

TOP EXCELLENT WAYS TO MAKE YOUR BEAUTY SALON A GREAT SUCCESS;

According to Zion Market Research, the salon industry is growing at a steady pace. As per their estimation, the global spa and beauty salon market should reach approximately 190.81 billion USD in 2024. In the U.S. alone, the salon industry is estimated to be worth $47.1 billion, and the market size is expected to increase by 1.5 percent in 2019.

The Indian beauty industry is currently valued at $6.5 Billion and is expected to exhibit a tremendous growth of 22% by 2025. With such amazing stats, it brings a world-class opportunity for expert beauticians and makeup artists to define their grounds in the market. Here we list out amazing ways you can make your makeup studio a big hit in 2020.

1. Google Business Listing:

Google Business, one of the very incredible and efficient tools to help outreach your business over online space! It handles more than 2 trillion searches per year. According to the latest global stats, Google holds a 98.73% stake in searches around India. While local searches account for a majority 46% it becomes essential to list your business on local grounds. Google business listing can help local clients and businesses easily find you for their makeup artistry jobs.

2. Blog as often as you can:

Blogging has not only become an important step in building a quality audience but can help you earn excellent money for your business. With the recent thrive in beauty professionals to grow and out beat competitors, clients, and freelance professionals always look for ways to get insights to makeup essentials and knowledge. Sharing some excellent tips and tricks to perform artistic makeup can help you earn quality makeup gigs and interns for your business.

3. Networking with other renowned professionals.

Yes, you heard it right. Networking with other industry professionals can help you earn incredible benefits for your makeup artistry business. You can earn quality referrals and recommendations for your beauty and hair salon. On the other hand, partnering with quality fashion designers, photographers and graphic designers for your business can help you get booked for big projects and deliver quality experiences to your customers especially when customers today demand creative and different looks every time.

PRO-TIP: For prosthetic and editorial makeup artists partnering with graphic artists can be super beneficial and can definitely land you to the Bollywood world.

4. Join Online Marketplaces:

Joining an online marketplace can help you earn potential leads for your makeup artistry studio. With social media players limiting the organic reach and working on paid promotions and sponsorship models, joining an organic the marketplace can help you save tons of money in your pocket and also let you compete with qualified professionals on the marketplace, thereby increasing your chances to earn potential money in your pocket. Some of the renowned platforms include;

1. UEPAKI

2. ShaadiSaga

3. WedmeGood

4. WeddingPlz  

5. WedMantra

We recommend professionals to go for the ones that can help you network with your clients and other seller professionals. This not only increases your chances to convince clients for your business but even helps you built professional companionship.

5. Build yourself an online website:

With a large number of automatic tools available on the internet space, you can easily build an excellent personalized website for your makeup artistry business. You just need to hire an excellent Graphic Designer helping you out build a potential platform you’re your makeup artistry studio. A platform like Wix, Squarespace, Shopify can really help.

Confused between both? Go through our excellent article Online Marketplace Vs Ecommerce Website to guide you to choose the best fit for your business.

6. Participate more & more in Live contest.

Participating in an online contest can help you tailor to a large set of audiences, thereby boosting your online presence very easily. Moreover, your chances to get connected to renowned professionals and celebrity artists also increases. You can even earn quality rewards and chance to get interned or partnered with top professionals in the industry, whenever you win a big major event.

PRO-TIP: Joining an online marketplace like UEPAKI can really help you boost your online presence tremendously since you get the chance to represent yourself against top professionals in top renowned industries.

7. Build effective communication for client referral.

Always build quality and effective communication when dealing with any client. Offer some excellent tips and tricks to build a healthy lifestyle and makeup appearances can help you become the one-stop choice of every client and business. Never get emotional while dealing with flip-floppers and annoying customers as patience has to be the key valuable trait of every makeup artist.

8. Get featured on effective channels.

Promoting your business over social e-commerce channels like Instagram, YouTube, Facebook can help you acquire some leads for your business. But operating over these places in 2020 has become extremely costly because od limited reach and paid marketing strategies. We recommend switching over online marketplaces with No paid promotion policies to help you reap maximum benefits without making an unnecessary hole in your pocket.

9. Build an Online Portfolio for yourself.

As per the recent stats, there are currently 4.33 Billion active internet worldwide users who perform 3.5 billion unique searches every day. 57% of the entire world population has internet access. Today, customers before hiring any makeup artist services, always browse relevant works and client testimonials on online channels. In such cases, online marketplaces play an excellent role in getting you hired for big projects.

10. Organize Makeup Workshops for clients & businesses.

Another excellent way to enjoy quality leads or your business is by offering free makeup workshops for your followers and clients during your start. You can then convert them into trained interns and potential clients for your businesses. Starting for free can help you build an audience, later on, which you can start driving some earnings through major workshops and training sessions.

11. Stay updated with makeup trends:

In order to compete with a large group of competitors in your industry segment, always stay up to date with all the recent trends and happenings around your industry. This way you not only increase your chances to get hired more but can even enjoy more earnings on account of delivering trending looks and designs in the market. Check out some wonderful ways you can keep yourself updated with all the latest trends.

BONUS TIP:

Don’t forget to build your audience in every tier-group. This will help you at least compensate your day to day expenses for your business and save you from any losses. Charging people as per their spending horizons can even help you earn potential followers in the industry thereby increasing your social presence in the country. In such a scenario participating in any organic competition or online contests can really help you easily thereby making your beauty salon a huge success.