By: Sahil Mittal | Date : 10 Sep 2019 | Category : Graphic, Art & WebDate : 2 years ago
The recent advancement in the advertising industry has evolved graphic design one of the very versatile careers. It has not only become a lucrative choice of millions of design aspirants but almost 89% of businesses today rely on them for their operability. According to IBIS World, the graphic design industry is expected to grow with a CAGR of 2.7% reaching $14.8 billion in 2019 alone.
As per the U.S Bureau of Statistics, 2019 owing to the growing graphic design market size, there were 266,300 graphic designers in the US in 2016. Glassdoor in its valuation depicted average base pay for freelance graphic designers is $50,028 per year. Overall, web/graphic designers earn an average of $48,561 per year.
With such wonderful stats in the graphic design business, the profession has attracted millions of aspirants opt graphic design as their full-time career. Whether you are looking for freelance graphic design jobs or full-time career in renowned design companies, you need to build a strong plan of action. To help you out in building an effective business strategy to grow as a Pro-freelance graphic designer, here we list out some amazing tips.
1. Decide yourself a niche:
We often see designers trying to give shot to every form of designing at the initial phase of their career. Whether it’s about, advertising graphic design jobs, 3D graphic design jobs, motion graphic design jobs, fashion illustrations jobs or motion graphic design jobs, designers feel excited to enter every design niche. We recommend designers go for a single niche at the very start.
Logo designing jobs has been always a very popular & fascinating choice for candidates. According to Red Website Design, 18% of small businesses are ready to spend up to $1000 for a logo design. On the other hand, a whopping 67% of small businesses are ready to spend up to $500 for a logo design. Another interesting fact about logo designing jobs is that it takes a website visitor 10 seconds to form an impression of your brand logo. However, it can take up to 7 impressions for the visitor to recognize the logo as stated by CrowdSpring in 2017.
Always decide your niche smartly, looking at your graphic design skills. With time as you become a master with your designing skills, introduce yourself in other niches as well.
2. Build yourself a brand:
“Brand yourself before others brand you”. Whether you like it or not but this is the horrifying reality about the customers today. According to CrowdSpring, 77% of consumers make purchasing decisions because of the brand. Always invest in getting a catchy business name registered for your firm, a memorable logo, professional business cards, brochures & catalogs to create a fantastic expression of your brand.
3. Charge your customer smartly:
The market has turned immensely competitive. With so many designers moving towards the freelance space, it has become a herculean task to get clients for your graphic design firm. In order to keep yourself equipped with freelance graphic design jobs; we recommend designers to charge customers as per their spending horizons. For big projects always charge customers in milestones as this will create a sense of trust and confidence among your customers.
4. Invest in personal branding:
Regularly invest in branding yourself over social channels and search engines. Social media statistics from 2019 show that there are 3.5 billion social media users worldwide, and this number is only growing. That equates to about 45% of the current population (Emarsys, 2019). Customers today only trust businesses that show a strong presence over the internet.
5. Design an online portfolio:
With almost 4.54 billion people active internet users as of January 2020, encompassing 59 percent of the global population, the customer today value businesses that exhibit a strong online presence. Customers before hiring any freelance graphic designer today, always browse online trusted marketplaces and social engines to find trustful & creative online businesses.
6. Collaborate with other professionals:
Customers today are very demanding when it comes to creativity. Every customer desire for something creatively innovative that build the right sense of emotional attachment with the crowd. Every time, it becomes extremely difficult to deliver customer expectations. We recommend designers to partner with professionals in other designing space. For e.g. Graphic designers can partner with graffiti and doodle art professionals or fashion illustrators to design beautiful and creative online designs for the customers. This you can do by joining marketplaces where you get connectivity features with other design & art professionals. UEPAKI is one such platform that allows you to partner with other seller professionals in art & design space and thereby enjoy incredible earnings.
7. Join online marketplaces:
With social media platforms adopting paid-marketing strategies into their funnel, it has put immense pressure on freelance graphic design professionals to find clients for their graphic design businesses. We recommend sellers in design space to instead join online marketplaces that offer them potential connectivity with customers & businesses. Because of the hefty online frauds happening around the world customers always trust businesses and freelancers that are associated with a trusted brand or design company.
8. Participate in online contests:
Online competitions provide a myriad of opportunities to young and enthusiastic design professionals. Always participate in online contests as it offers an incredible chance to network with top industry professionals and experts. You can even lend to potential graphic design job opportunities. This even brings an amazing chance for design professionals to earn exciting rewards.
9. Understand your client requirements:
Never hustle in locking a project without understanding a client requirement in detail. Always prepare a draft; divide the required work into milestones. Accordingly, calculate the needed work hours and finally quote your price. This won’t only exhibit a professional attitude but will create a right sense of judgment for customers.
10. Always deliver on time:
Do stick to your committed timeline. It creates the right sense of professional gesture when you deliver the project on time. This will not only increase your chances to get repeated work from the client but you can even enjoy quality referrals and recommendations.
11. Keep yourself updated:
Customers always prefer the latest techniques and design ideas for their business. To meet customer expectations, you need to keep yourself updated with all the recent trends and industry happenings. Join online designing communities from around the world and share your amazing thoughts and ideas.
Follow these superb tips for your freelance graphic design business. Don’t forget to collaborate with other design professionals in other industries as well. This will increase your chances to get more referrals and endorsements. Also, share your design thoughts and ideas with other fellow professionals in your industry through blogs & articles. Your dream to become a successful graphic industry depends upon your dedication & efforts towards your goal.
Don’t forget to join “UEPAKI”, an upcoming online marketplace built keeping in mind the design need of young professionals. Hire yourself a creative team for big projects, network with other seller professionals, learn from the industry experts and simultaneously compete designers around the world. And you know what these are just a few benefits we listed out. The world 1st No-Paid promotion platform designed a dedicated place for the beginners as well.
If you enjoy reading this article, feel free to reach us out in the comment section below. I will be happy to hear from you.